PROJECT SUMMARY
assignment
There are as many cosmetic products as there are stars in the sky. Consumers are bombarded with information every day, overwhelming them with information they need to choose what to accept and what to discard. The Body Shop Japan believes that "business can be a force for making the world a better place," so how can they communicate their brand message to such consumers? The challenge was how to communicate with consumers through their products, increase their fan base, and rebuild connections
Solution
By sharing product information and brand messages not found on the label in article content within the app, the app gives meaning to consumer purchasing motivations, such as "I want to use this brand regularly" and "I want to support this brand."
In addition to venting consumers' interest in the products, the app also translates The Body Shop Japan's key concepts of respect for diversity, abundance, social good activities, and environmental protection into a context that can be imagined as an extension of everyday life, leading to product purchases.
