7NaNatural on Friday, December 17, 2021 , and has begun accepting pre-orders for its first products, color sticks and color palettes, on its official online store.
Solving issues facing people and society through color cosmetics.
In December 2020, clean beauty brand "7NaNatural" won an award at the Beauty Accelerator Program, sponsored by Tokiwa Co., Ltd., the leading contract manufacturer in Japan for color cosmetics. Our mission to "improve people and society through cosmetics" began. Our editorial team, "THE STUDIO.", has formed a unique social media community centered on Gen Z to keep up with ever-changing values and lifestyles. We design products by condensing insights and needs gained from surveys and dialogue on topics such as "values related to beauty" and "values related to sustainability.
" The brand name "7NaNatural" embodies our desire to create a world of seven unique colors and solve seven issues facing people, society, and the planet.
It also helps to eliminate cosmetic waste. The new color sticks are mini-sized for easy use up
, making them easy to try out. Experience the "pleasant feeling of using up all your cosmetics." The containers and packaging materials are made from recycled plastic and FSC-certified paper. Used color stick and color palette containers will be collected by mail and recycled responsibly, practicing eco-design.
Made with 100% natural ingredients, this formula is gentle on both skin and the environment.
It contains no mineral oils, petroleum-based surfactants, UV absorbers, synthetic fragrances, parabens/preservatives, silicone, alcohol, or tar-based pigments. Formulated with seven botanical moisturizing ingredients to prevent dryness, it offers a moisturizing feel while allowing you to enjoy a variety of color makeup looks, from lipstick and blush to eye makeup. No animal testing is conducted during the manufacturing process.
Product lineup
01 Orange ¥2,500 (tax included)
An orange color with a subtle sparkle of gold metallic pearl that creates a natural glow and complexion.
02 Peach ¥2,500 (tax included)
A peach color that matches any skin tone and contains yellow pearl.
03 Sakura ¥2,500 (tax included)
A subtle bluish sakura pink with silver pearl.
04 Ki ¥2,500 (tax included)
A yellow color that contains yellow pearl and gives off a subtle sense of individuality.
05 Aka ¥2,500 (tax included)
A madder color that blends well with the skin and brightens up your face. Contains an original blend of silver pearls and red pearls.
06 Cha ¥2,500 (tax included)
A cha-color that contains silver pearls to create a dignified look.
07 Nana ¥2,500 (tax included)
Nana is not just a color, it's a radiant color. Contains pearls that give off an opal-like sparkle.
Color Palette ¥1,500 (tax included)
A mini-sized palette containing seven color sticks.
*The bottom right corner is empty.
*A lip brush is not included due to the use of animal-derived hair.
<Sales Schedule>
Pre-orders will begin on Friday, December 17th on the official website.
Both the color palette and color sticks will be shipped sequentially from late February.
<Brand account>
Official website/EC: http://nanatural.jp/
Official Instagram: https://www.instagram.com/7.nanatural/
*We plan to use our official Instagram account as a community space for people who share our products and brand identity
