Mediagene Inc. (headquarters: Shibuya-ku, Tokyo), a group company of TNL Mediagene (NASDAQ: TNMG), will launch a new creative support business, " Mediagene Brand Studio," in January 2026, leveraging the editing skills and storytelling knowledge it has cultivated through the multiple media brands it operates, as well as its know-how in utilizing AI
■ Translating corporate and brand messages into a context that can be communicated to society
In today's world, where advances in AI are generating and distributing a huge amount of information and creative content, companies and brands are being asked to go beyond simply disseminating information and carefully communicate "what context it is in and what meaning it has."
Mediagene has previously distributed content to over 23 million unique users per month through media operations such as Gizmodo Japan , Business Insider Japan , Roomie , Lifehacker Japan , Digiday Japan , and Mashing Up
In the process, we continuously capture trends and changes in consumer attitudes, building relationships of trust with our readers and achieving a track record of collaborating with many companies and brands
*Measurements taken from Google Analytics from November 2024 to October 2025. This is the sum of on-site and external media figures
■ Editing skills × AI: Turning the essence of your brand into an experience that conveys it
What sets Mediagene Brand Studio apart is its use of AI, centered on the editing capabilities and perspectives it has cultivated over many years of media management. Editing capabilities are the ability to create context, edit meaning, and connect with society. AI extracts and verbalizes the essential value of a company or brand from vast amounts of information, and editors then identify connections with reader insights and design meaning and context. This is how we elevate the brand's value into creative content and experiences that best communicate it, a strength that no other company has
■ Main support provided by Mediagene brand studios
- Planning and production of corporate messages that convey the company's purpose and value
- Creating video content and brand movies that express the brand's worldview and philosophy
- Visualization and content creation of business strategy, vision, and purpose
- Planning and production of internal communication tools and internal branding initiatives
- Media-based consumer surveys, market research, and consumer insight extraction
- Creation of brand books and various brochures
- In-house workshops, training, and training material design and production
■ Creating a "good relationship" between companies and society in the AI era
Mediagene Brand Studio aims to convey brands "correctly, deeply, and honestly."
Our goal is to communicate the company's essential value to society in a consistent manner and build long-term, healthy relationships between the company and consumers
As we move towards an era where editorial skills and AI collaborate, Mediagene will continue to provide multifaceted support for corporate and brand communications
About Mediagene Inc.
We operate a total of 17 brands, including 14 media outlets aimed at target communities, such as the economic media for millennials `` Business Insider Japan ,'' the technology and product information media `` Gizmodo Japan ,'' the community and media outlet `` Mashing Up '' that paves the way for an inclusive future, and the gadget-specialized crowdfunding service ` Machi-ya ,'' as well as three Commerce services.
[Inquiries regarding this matter]
Mediagene Corporation Public Relations Officer
