Business Insider Japan , an economic news media operated by Mediagene Inc., a group company of TNL Mediagene (NASDAQ: TNMG), will officially launch a new video program, "Insider by Business Insider Japan Business Insider Japan (hereinafter referred to as "Insider"), on November 19, 2025. Produced under the leadership of Toru Nakamaru, who became video editor-in-chief in October 2025, the program delves into a wide range of topics, including business, economics, and international affairs, from a businessperson's perspective. Streaming will begin sequentially on the official YouTube channel.
■ Background to the launch of the video program
Since its launch in 2017, Business Insider Japan has been publishing news reporting on signs of change in companies and society, with the vision of "Better Capitalism - Creating an economy built around kindness." The site has grown to over 23 million page views per month (*), and its strengths lie in its multifaceted reporting rooted in social issues and its global reporting, leveraging its network with Business Insider editions around the world.
In recent years, with the diversification of information acquisition channels and the spread of generative AI, there has been a significant increase in the need to "understand the news through video." In addition, Gen Z and millennials have increasingly high expectations for "trustworthy video news" backed by solid reporting.
Against this backdrop, Business Insider Japan welcomed Toru Nakamaru as video editor-in-chief in October 2025 and is now fully strengthening its video communications efforts. Combining the reporting skills it has cultivated through text with the visually understandable way of communicating that is unique to video, we launched "Insider" as a program that responds to readers' and viewers' desire to "know more."
*23 million monthly page views are Google Analytics measurements from July 2024 to June 2025 (combined total of on-site and external media articles)
■About "Insider by Business Insider Japan "
"Insider" is a news program that broadens viewers' horizons with the concept of "See, Know, the World." It delivers domestic and international economic, social, and technological trends in easy-to-understand video format based on multifaceted reporting and solid analysis.
<Program Features>
1. News talk that prioritizes reliability
In this age of information overload, we provide "trustworthy news videos" that are based on facts and do not lean too heavily on entertainment.
2. Leverage Business Insider's global network
In collaboration with World 9 Edition, we will accurately convey "what is happening in the world right now that Japanese people need to know."
3. Editing skills that capture the hearts of Gen Z and millennials
We combine themes that are relevant to readers' interests and in-depth reporting capabilities with the strength of video, which is its ease of understanding.
<Program URL>
https://www.youtube.com/@INSAIDA_byBIJ
<Examples of guests>
Mr. Shun Otokita (former member of the House of Councillors, representative of the Association for the Reduction of Social Insurance Premiums)
Shoko Ryuzaki (CEO of Suisei Co., Ltd. / Hotel Producer)
Taku Imamura (President and CEO, Marubeni Research Institute Inc.)
Jane Zeun (CEO of SO4YOU Inc./YouTuber)
Comment from Toru Nakamaru ( Business Insider Japan Video Editor-in-Chief)
"Through this program, we aim to report in a way that reexamines the meaning of 'knowing.' By combining the editorial team's investigative capabilities with visual expression, we hope to create a new news experience together with our viewers."
Comment from Motoko Imada (CEO of Mediagene )
"The launch of Insider Business Insider Japan has built up to date into the new video format. We will continue to take on new challenges to deliver valuable information to our readers, viewers, companies, and partners."
■ Future prospects
The series will be regularly distributed, covering a wide range of topics including economics, international affairs, technology, and culture. Business Insider Japan aims to be a news experience that serves as a gateway to understanding the world for the younger generation.
▼ About Business Insider Japan Business Insider Japan
Business Insider Japan is the Japanese edition of Business Insider, a New York-based economic media outlet. Currently, Business Insider has nine editions worldwide and has a readership of over 280 million people. The Japanese edition was launched in January 2017. Since its launch, the magazine has had the vision of "Better Capitalism - Creating an economy where kindness circulates," and has been providing content that leads to better ways of working, better business, and a better society.
Website: https://www.businessinsider.jp/
YouTube: https://www.youtube.com/@BusinessInsiderJP
About Mediagene Inc.
We operate a total of 17 brands, including 14 media outlets aimed at target communities, such as Business Insider Japan , an economic media outlet for next-generation leaders; Gizmodo Japan , a technology and product information media outlet; Mashing Up , a community and media outlet that paves the way for an inclusive future; and Machi-ya , a gadget-specialized crowdfunding service; and three Commerce services.
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Mediagene Corporation Public Relations Officer
