Mediagene Inc., a group company of TNL Mediagene , launched "Konnanoanda supported by Roomie (hereinafter "Konnanoanda")" ( https://www.tiktok.com/@konnanoanda Commerce on Wednesday, November 5, 2025.

 

TikTok Shop, which launched in Japan in June 2025, is attracting attention for its high convenience of being able to do everything from "discovery" to "purchase" in one place within the app, and as a "discovery e- Commerce " that combines entertainment and shopping like never before. It has already made an advance start in the global market, with reports*1 predicting that total GMV (gross merchandise volume) will reach US$33.2 billion in 2024, and is expected to become a new purchasing channel.

In Japan, with the rise of the short video movement, particularly among young people, and the expansion of the Commerce Mediagene sees TikTok Shop as a new purchasing channel and an opportunity to create a media business, and will provide a new media platform based on TikTok where customers can experience Commerce
" The media launch partner is Chubby Co., Ltd., headed by Shusei Nagasaki, a broadcast writer who has produced unique and memorable content in video planning, YouTube planning, and television program planning/scriptwriting. The art director is Keisuke Shimizu, who specializes in creating memorable, new framing and content approaches, such as those for "THE FIRST TAKE." The two companies aim to provide an immersive shopping experience unlike any other.

Konnoanda's video content is characterized by its "unscripted documentary format." Unlike regular Commerce videos or live streams, where the participants give organized presentations based on prior research, the content is structured so that viewers can enjoy the process of the participants seeing and holding the product for the first time, sharing their impressions, and discovering its merits as they try it out. You can watch their reactions when they first see it, their genuine thoughts after using it, and new ways to use it that suddenly come to mind, making it a truly "unbiased video shopping show."

Konanoanda also accepts inquiries from manufacturers regarding product offerings and advertising collaborations. It's a media platform that can be utilized by advertising and marketing professionals who want to discover the appeal of their own brands and products, including newly launched brands, hidden gems known only to those in the know, and crowdfunded products created with innovative ideas. Come join us at Konanoanda to create new experiences and communicate your brand message, whether you're creating a memorable Commerce experience, discovering new targets on TikTok Shop, promoting your products, or branding.

In an age where information and things are overflowing, how can viewers proactively choose products and have a satisfying shopping experience that reflects their own values? Watch this new, immersive shopping approach that stimulates viewers' sensibilities.
*1 Based on a survey by Momentum Works & Tabcut.

Konanoanda supported by Rroomie Media Concept

The global environment, lifestyles, communication, culture, values, and information. We live
in an age where everything is changing at an incredible speed.
That's why you want to "think and choose for yourself" when purchasing things.
Konna Noanda will help you do just that. It's

a no-nonsense shopping media where the cast members will be surprised, think and choose together with the viewers, saying "I didn't know there were things like this!"

 

Official TikTok: https://www.tiktok.com/@konnanoandaOfficial
Instagram: https://www.instagram.com/konnanoanda/

 

▼ Roomie (Roomie)
Roomie
Roomie is an online media with the theme of "living your own way," where you can read about rooms and things in an exciting way. It provides tips for enjoying daily life with a perspective that is sensitive to each individual's sensibilities, such as rooms that exude individuality, introductions to the people who live in them, and reviews based on real experiences.
Website URL: https://www.roomie.jp/

▼ About Mediagene
Economic media for the millennial generation , technology and product information media " Gizmodo Japan Business Insider Japan , a community and media " Mashing Up " Udofunding Service " We operate a total of 17 brands of 14 media for target communities, such as Machi-ya Commerce
https://www.mediagene.co.jp/

For inquiries regarding this matter, please contact:
Mediagene Inc.
https://www.mediagene.co.jp/contact
*When making an inquiry, please select "About Commerce