７NaNatural a clean beauty brand operated by Mediagene Inc., a group company of TNL Mediagene will release "sewayaki," a multi-purpose lip balm with a 100% natural origin index (ISO16128 compliant), on https://nanatural.jp on Tuesday, November 4, 2025

As more people become conscious of being gentle on the environment and skin, ７NaNatural developed "sewayaki," a multi-purpose moisturizing product for lips, skin, hair, and more, with the aim of making daily care easier and more enjoyable.

This new lineup was born from ７NaNatural , which is committed to using 100% naturally derived ingredients and providing a natural and playful product experience
. We added a fresh scent reminiscent of flowers and trees
, hoping that moisturizing time will be a time that not only soothes the skin but also the mind

Formulated with a "100% natural origin index" based on ISO 16128, all ingredients are certified as naturally derived, and contains six botanical moisturizing ingredients that are highly moisturizing and provide a firming feeling.*1 While hydrating
your lips, it smooths out wrinkles and enhances the color of your color stick.

*1 Polyglyceryl-2 triisostearate, bis(behenyl/isostearyl/phytosteryl) dimer dilinoleyl dimer dilinoleate, caprylic/capric triglyceride, jojoba esters, sunflower seed wax, rice bran wax

Of course, it can be used as a lip balm,

  • Moisturizes lips and acts as a lipstick base
  • As a moisturizing cream for the skin
  • For hand and nail care
  • As a hair balm
  • As a subtle solid perfume

It can be used on the entire body, including lips, skin, and hair, to replenish moisture and fragrance.

The scent is the same fresh, plant-based original scent as the popular cleansing balm, hozuri. To make your moisturizing time a moment of personal relaxation, we've blended natural essential oils, such as eucalyptus, tea tree, lavender, and frankincense, to create a soothing scent that will make you want to take a deep breath every time you use it.

The outer box has a gentle design that lets you feel the power of plants.
The character "Sewayaki" by illustrator Chieko Kogure decorates the package.

Going forward, ７NaNatural will continue to create products that are comfortable for both users and makers, based on its brand concept of " Illuminating your life and world with colors ."

 

▽Product introduction

Product name: ７NaNatural Multi-Lip Balm sewayaki
Uses: Lip care cosmetics, moisturizing cream, hand cream, hair balm, solid perfume
Price: 2,500 yen (tax included)
Contents: 10g
Estimated usage period: Approximately 1 to 2 months
*Depending on the area and frequency of use.

▼Function/ingredients

◉ 100% natural origin index (ISO16128 compliant) and no animal-derived ingredients used
◉ Formulated with six types of plant-derived moisturizing ingredients (see *1) for a moisturizing, smooth finish
◉ Blended with natural essential oils*2 for a pleasant, refreshing scent with every use

*2 (All fragrance ingredients) Essential oils: Lavender oil,
Pelargonium graveolens oil, Juniperus officinalis oil, Bougainvillea oil,
Tea tree leaf oil, Orange oil, Marjoram leaf oil, Eucalyptus leaf oil,
Roman chamomile flower oil, Ferula galbaniflua resin oil, Vetiver root oil

▼Characteristics of the fragrance

The fresh and gentle fragrance of flowers and trees
will soothe your mind with every use.

▼ About ７NaNatural (7NaNatural)

Debuting in March 2022, this clean beauty brand is based on the concept of " Illuminating your life and world with colors ." Its first product is a seven-color multi-purpose color stick and color palette that can be used on lips, eyes, cheeks, and more. Made with 100% natural ingredients, it boasts high color payoff, moisturizing without being sticky, and easy color control. Focusing on the issue of cosmetic waste, the brand actively works to solve "challenges facing people and society" by designing products in mini sizes that can be used up completely and even collecting and recycling used containers. The brand won the
Jury Prize in the Inclusive Design category at the Sustainable Cosmetics Awards 2022, a Bronze Award in the Point Makeup category at the ELLE Clean Beauty Awards 2022, and a Gold Award at the Own Your Beauty Awards 2023 in the US.

<Brand Account>
Official website/online store:
http://nanatural.jp/

Official Instagram:
https://www.instagram.com/7.nanatural/

 

About Mediagene Inc.

a total of 17 brands, including 14 media outlets target communities, Business Insider Japan an economic media outlet for millennials Gizmodo Japan ," a technology and product information media outlet Mashing Up Machi-ya " a crowdfunding service specializing in gadgets, as well as three Commerce services.
https://www.mediagene.co.jp/

For inquiries regarding this matter, please contact:
Mediagene Public Relations Mediagene
https://www.mediagene.co.jp/contact