Mediagene Inc., a group company of TNL Mediagene is pleased to announce that it has expanded the scope of its https://cred.ad2iction.com/jp/ through collaboration with Geniee Inc.
Through this collaboration, Mediagene will provide "Credo," an advertising creative solution that boasts a high market share in Taiwan and is responsible for its Japanese expansion, through "GENIEE SSP," one of Japan's largest SSPs operated by Geniee. "Credo" has the unique feature of allowing anyone to easily create expressive advertisements, and will deliver new value to more advertisers.
■ Background and purpose of the collaboration
Mediagene , together with The News Lens Co. (TNL), with which it merged in May 2023, launched the "TNL Mediagene Experience Studio," a marketing support project for the Japanese market. As its first project, the company has been promoting the provision of "Credo," a creative solution adopted by more than 500 companies, including Taiwanese luxury brands and automobile manufacturers.
As a result of the early introduction of "Credo" on multiple media outlets operated by Mediagene , the interactive advertising format has improved user engagement and the CTR (click-through rate) has increased by up to approximately 2.6 times (from 3% to 8%) compared to traditional banner ads, demonstrating its high advertising effectiveness.
We will deliver the rich advertising experience that this Credo brings to even more advertisers and publishers.
By combining Mediagene 's "Credo" creative know-how with Geniee's extensive advertising distribution platform and technology, the two companies will provide a consistent, high-quality service from production to distribution, contributing to further invigorating the domestic digital advertising market.
■What this collaboration will achieve
- Advertisers and advertising agencies
can now distribute appealing, rich creative ads created with "Credo" to the high-quality, brand-safe media that Geniee partners with. This streamlines everything from production to distribution and operation in one stop, maximizing advertising effectiveness. - For publishers (media operators)
, highly engaging rich ads that do not impair the user experience will lead to higher advertising costs and contribute to improving the profitability of the media as a whole.
■ About "Credo" provided by Mediagene
Credo is a Taiwanese advertising creative generation platform that Mediagene is rolling out to the Japanese market in collaboration with TNL. It offers over 40 ready-to-use interactive formats that allow anyone to easily create rich creative content in a short space of time, and allows for flexible customization.
By moving away from uniform ad delivery and strengthening user engagement, we contribute to improving brand awareness, favorability, and CTR. In Taiwan, we have a track record of using our service with over 500 clients, including luxury brands and automobile manufacturers.
Mediagene will continue to provide advanced and effective solutions that contribute to increasing the revenue of advertisers and publishers through the TNL Mediagene Experience Studio.
For more information about "Credo" and inquiries regarding this collaboration, please contact us using the form below.
https://www.mediagene.co.jp/contact
■About Genie Co., Ltd.
Company name: Genie Co., Ltd.
Representative: President and CEO Tomoaki Kudo
Headquarters: Sumitomo Fudosan Shinjuku Oak Tower 5th/6th floor, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 2010
Capital: 100 million yen (consolidated, as of the end of March 2025)
Number of employees: 877 (consolidated, as of the end of March 2025)
Overseas bases: USA, India, Singapore, Vietnam, Indonesia, UAE
Business: Advertising platform business, marketing SaaS business, digital PR business
■About Mediagene Inc.
We operate a total of 17 brands, including 14 media outlets aimed at target communities, such as the economic media for millennials `` Business Insider Japan ,'' the technology and product information media `` Gizmodo Japan ,'' the community and media outlet `` Mashing Up '' that paves the way for an inclusive future, and the gadget-specialized crowdfunding service ` Machi-ya ,'' as well as three Commerce services.
Address: Arethusa Shibuya, 23-2 Maruyamacho, Shibuya-ku, Tokyo 150-0044
Representative: Representative Director and CEO Motoko Imada
Established: October 30, 1998
Capital: 55 million yen
Business: Digital media management, content marketing support, brand advertising production and placement support, etc.
URL: https://www.mediagene.co.jp/
[Inquiries regarding this matter]
Mediagene Corporation Public Relations Officer
