７NaNatural a clean beauty brand operated by Mediagene TNL Mediagene (NASDAQ: TNMG) is pleased to announce that it has launched https://www.tiktok.com/@7.nanatural within the short video platform TikTok allowing customers ７NaNatural

Background to the launch of the TikTok Shop

In recent years, the influence of video content on purchasing behavior has been increasing. TikTok, in particular, has gained overwhelming support from young people and is attracting attention as a platform that can intuitively convey the appeal of products through short videos. In response to this market trend, ７NaNatural has continued to disseminate information using videos, proposing environmentally friendly product development and products that add color to diverse personalities and lifestyles. The launch of the TikTok Shop is a new initiative to convey the value and appeal of sustainable cosmetics to more people and further spread ７NaNatural 's brand concept, " Illuminating your life and world with colors ."

Future prospects

７NaNatural will actively utilize TikTok Shop as a new information dissemination and sales channel to contribute to the expansion of the sustainable cosmetics market. In addition to video content, the company will also develop live Commerce and TikTok Shop-exclusive campaigns, aiming to expand its customer base by uncovering latent demand for sustainable cosmetics. Furthermore, the company will utilize customer feedback obtained through TikTok in product development and marketing, further promoting the creation of a brand that is closer to its customers

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▼ About ７NaNatural
that debuted in March 2022 with the concept of " Illuminating your life and world with colors ." Its first product is a seven-color multi-purpose color stick and color palette that can be used on lips, eyes, cheeks, and more. Made with 100% natural ingredients, it boasts high color payoff, moisturizing without stickiness, and easy color control. Focusing on the issue of cosmetic waste, the brand actively works to solve "challenges facing people and society" by designing products in mini sizes that can be used up completely and even collecting and recycling used containers. The brand won
the Jury Prize in the Inclusive Design category at the Sustainable Cosmetics Awards 2022, the Bronze Award in the Point Makeup category at the ELLE Clean Beauty Awards 2022, and the Gold Award at the Own Your Beauty Awards 2023 in the US.

<Brand account>
 Official website/online store:
 http://nanatural.jp/

Official Instagram:
 https://www.instagram.com/7.nanatural/

Official TikTok:
 https://www.tiktok.com/@7.nanatural

 About Mediagene Inc. a total of 17 brands, including 14 media outlets aimed at target communities, such as
economic media for millennials " Business Insider Japan Gizmodo Japan Mashing Up Machi-ya " as well as three Commerce services.
https://www.mediagene.co.jp/

[Inquiries regarding this matter]
 Mediagene Corporation Public Relations Department
https://www.mediagene.co.jp/about#contact