We would like to announce that Sasaki Chiemi will become the editor-in-chief of Roomie ( https://www.roomie.jp/ a lifestyle media run by Mediagene Co., Ltd.
Roomie has continued to grow as our original Japanese media brand. Last year, it also expanded into Taiwan as the " Roomie International Chinese Edition" ( https://www.roomie.tw/ ) and is a popular media brand that has grown rapidly.
Content ads in Japan in Japan have been on a strong track record in 2025, with sales from January to May already growing 145% year-on-year. It has gained high support from advertisers. Our company has recently decided to promote Sasaki, the editor who was the driving force behind this growth.
Under the editor-in-chief of Sasaki, Roomie will promote "Brandformance" (balancing branding and performance) and create new value in content marketing.
■Profile
Sasaki Chiemi
He has experience in editing a variety of media, including books, magazines, and the web, focusing on the areas of lifestyle and food. After joining Infobahn in 2020, he has been involved in planning content strategies and planning and implementing marketing measures for owned media such as food and daily necessities manufacturers and department stores. He joined Mediagene in 2022 and joined the Roomie editorial department in 2023.
■Comments
What is a "comfortable life"?
Lifestyle media Roomie has been taking this question.
For example, if you ask AI, you will find a selection of classic scenes, such as freshly washed towels and rooms shining with the sun.
Certainly plausible. But who's comfort?
There is no "correct answer" to comfort, and the feeling within yourself is your own inner self.
Roomie has valued being close to that feeling. Product reviews not only convey the signs of use, but also the writer's values and the signs of life that rises up from it in high resolution.
Empathy with these articles has led to purchasing behavior, and sponsored advertising and Commerce businesses have steadily grown over the past few years. It has now become the pillar of Roomie 's business foundation. In the future, we will expand this trend, and will also challenge ourselves to propose brand experiences through video content, create purchasing points, and propose global lifestyles in collaboration with Roomie International Chinese version.
Crossing forms and borders, providing more freedom and deeper information that touches "comfort."
Roomie will evolve as a partner to find a life that is perfect for you
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▼ About Roomie
Roomie is an online media where you can enjoy excitement about your room and things, with the theme of "life of your own style." We provide tips to enjoy daily life with a look that ties up to each individual's senses, such as rooms that exude individuality, introductions to the people who live there, and reviews rooted in real-life experiences.
[For inquiries regarding this matter, please contact the following]
Mediagene Co., Ltd. Public Relations Department
https://www.mediagene.co.jp/about#contact
