Roomie ( https://www.roomie.jp/ a lifestyle media operated by Mediagene Inc. , effective July 1st.
Roomie has continued to grow as our original media brand from Japan since its launch in 2012. Last year, it also made its global debut in Taiwan as " Roomie International Chinese Edition" ( https://www.roomie.tw/ ), and has become a rapidly growing, popular media brand.
Our media's content advertising in Japan has been performing well in 2025, with sales from January to May already growing 145% year-on-year. We have received strong support from advertisers. We have decided to promote Editor Sasaki, who has been the driving force behind this growth, to Editor-in-Chief
Under Editor-in-Chief Sasaki, Roomie will promote "Brandformance" (the combination of branding and performance) and create new value in content marketing
■Profile
Chiemi Sasaki
He has experience in editing a variety of media, including books, magazines, and the web, focusing on the areas of lifestyle and food. After joining Infobahn in 2015, he was involved in developing content strategies and planning and implementing marketing initiatives for owned media outlets of food and daily necessities manufacturers and department stores. He joined Mediagene in 2021 and will join the " Roomie " editorial department in 2023
■Comments
What is a "comfortable life"?
Lifestyle media company " Roomie " has tackled this question.
For example, when you ask AI, it will come up with classic scenes such as freshly washed towels and a room with the morning sun shining in.
That certainly seems plausible, but whose comfort is that?
There is no "correct" answer to what constitutes comfort; it is based on one's own inner sense.
Roomie has made it a priority to be attuned to that sense. Product reviews go beyond the user experience to convey in high resolution the writer's values and the lifestyle that emerges from them.
Sympathy for these articles leads to purchasing behavior, and sponsored advertising and e- Commerce businesses have grown steadily over the past few years. They have now become the pillars supporting Roomie 's business foundation. Going forward, we will expand this trend, proposing brand experiences through video content, creating purchasing touchpoints, and challenging ourselves to propose global lifestyles through collaboration with the Roomie International Chinese Edition
Roomie provides information on comfort more freely and in depth. It
will continue to evolve as a partner to help you find the lifestyle that suits you best
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▼ About Roomie (Roomie)
Roomie is an online media outlet that lets you read about rooms and objects with an exciting theme of "living your own way." It provides tips for enjoying your daily life, with a perspective that is sensitive to each individual's sensibilities, including introductions to rooms that exude individuality, introductions to the people who live in them, and reviews based on their real experiences
[For inquiries regarding this matter, please contact the following]
Mediagene Co., Ltd. Public Relations Department
https://www.mediagene.co.jp/about#contact
