Mediagene Inc. (Head office: Shibuya-ku, Tokyo; Representative Director and CEO: Imada Motoko; hereinafter " Mediagene "), a group company of TNL Mediagene (Nasdaq: TNMG), is pleased to announce that it has launched "CoStory with WOWOW," a promotional menu created in collaboration with WOWOW, on the social Commerce platform " CoStory ( CoSTORY )" as part of a new initiative made possible through a business partnership with WOWOW Inc. (Head office: Minato-ku, Tokyo; Representative Director and President: CoStory Hitoshi; hereinafter "WOWOW")
1. Background of the launch of the service
Mediagene which includes Mediagene , signed a business partnership agreement with WOWOW on October 18, 2024, and began collaborating to grow both companies' media businesses and jointly develop highly unique media businesses in the future. As part of this collaboration with WOWOW, we will be adding this promotion menu to Commerce platform " CoStory
Utilizing a variety of approaches, including media mixes, we aim to create a new form of content that conveys the story and appeal of products in a multi-layered way.
2. New promotion menu
The newly added promotional menu is a promotional measure that combines the strengths of both companies: Mediagene 's content Commerce knowledge and utilization of the social Commerce platform " CoStory ," and WOWOW's high level of viewer contact through broadcasting and streaming
In addition to promotions through Mediagene which has a monthly readership of approximately 30 million people promotions can be carried out through CoStory
subscribers, and connects viewing to purchase. Specific promotional content will be developed and implemented based on the product's characteristics and target segments to achieve optimal results for each product.
3. About CoStory
CoStory is a social Commerce service that allows you to pre-order (pre-order/purchase) unique products, limited items that can only be found at CoStory , or products that are not yet widely available to the general public
<Website>
URL: https://costory.jp/
<SNS accounts>
Official Instagram: https://www.instagram.com/costory_jp/
Official X: https://twitter.com/costory_jp
4. Future Developments
Starting with the launch of this promotional menu service, we will further strengthen our collaboration with WOWOW, aiming to grow and develop the media businesses of both companies, including jointly operating a new social media platform in the media field and planning solutions that combine TV commercials and digital advertising in the advertising field
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About Mediagene : three commerce services aimed at target , including
the economics media for millennials, Business Insider Japan Gizmodo Japan Mashing Up pioneering an inclusive future Machi-ya Commerce specializing in gadgets
https://www.mediagene.co.jp/
[Inquiries regarding this matter]
Mediagene Co., Ltd. Public Relations Officer
https://www.mediagene.co.jp/contact
