Mediagene Co., Ltd. (Head Office: Shibuya-ku, Tokyo; CEO: Imada Motoko, hereinafter referred to as " Mediagene "), a group company of TNL Mediagene (Nasdaq: TNMG), is pleased to announce that it has launched the promotional menu " CoStory with WOWOW" on its social Commerce platform " CoStory ( CoSTORY )" as part of a new initiative achieved through a business partnership with WOWOW Inc. (Head Office: Minato-ku, Tokyo; CEO: Yamamoto Hitoshi, hereinafter referred to as "WOWOW").
1. Background of service launch
Mediagene including Mediagene , entered into a business partnership agreement with WOWOW on October 18, 2024, and began collaborating to grow both of the media businesses and jointly develop a highly unique media business in the future. As part of our collaboration with WOWOW, we are now adding this promotional menu to Commerce platform, CoStory
By utilizing a variety of approaches such as media mixing, we aim to provide new forms of content that conveys the story and appeal of products in a multi-layered manner.
2. About the new promotion menu
The newly added promotion menu combines the strengths of both companies, including Mediagene 's knowledge of Commerce content, the use of the social Commerce platform " CoStory ," and the high point of viewer interaction that WOWOW possesses through broadcasting and distribution.
In addition to promotions through Mediagene which has a monthly audience of approximately 30 million people be made through CoStory
Regarding specific promotional content, we will formulate and develop plans for each product to achieve optimal results based on the characteristics of the product and the segments that are appealing.
3. About CoStory
CoStory is a social Commerce service that allows you to pre-order (pre-order and purchase) unique products, limited edition items unique to CoStory , or products that are not yet widely available in the public.
<Site>
URL: https://costory.jp/
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Official Instagram: https://www.instagram.com/costory_jp/Official
X: https://twitter.com/costory_jp
4. Future developments
Starting with the launch of the promotional menu service, we will further strengthen our collaboration with WOWOW, and aim to grow and develop the media business of both companies, including jointly managing new social media media in the media field, and planning solutions that combine TV commercials and digital advertising in the advertising field.
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▼ About Mediagene and three Commerce services Business Insider Japan
an economic media for millennials Gizmodo Japan , a technology and product information media Mashing Up Machi-ya , a gadget-focused Commerce service.
https://www.mediagene.co.jp/
[Inquiries regarding this matter]
Mediagene Co., Ltd. Public Relations Officer
https://www.mediagene.co.jp/contact
