Business Insider Japan ( https://www.businessinsider.jp/ operated by Mediagene TNL Mediagene (NASDAQ: TNMG) , will be offering the "Design Futures Collective" ( https://idl.infobahn.co.jp/services/design-futures-collective ), a six-session program to teach knowledge and practical methods of future insights, from July 2025.

Just as the advent of smartphones and generative AI has completely transformed the way we work and live, it is impossible to predict what society will be like even a few years from now. Even in the business world, it is becoming increasingly difficult to create groundbreaking products and services by relying solely on trend forecasts and consumer surveys based on the present

This is where "future insight" becomes necessary. The "Design Futures Collective" was established as a place to learn about and put into practice this insight

The program is run jointly by Business Insider Japan , an economic media outlet that has been reporting on signs of the future under the slogan "Better Capitalism - An economy driven by kindness," and IDL [Infobahn Design Lab.], which has been supporting corporate vision and business development, combining the different specialties of media and design. In these uncertain times, the program aims to cultivate the ability to envision a desirable future society and utilize it in business strategies

▼Click here for the "Design Futures Collective" introduction page:
https://idl.infobahn.co.jp/services/design-futures-collective

Program Features

  • six seminars
    and workshops spanning approximately 100 days, participants will gain practical know-how to gain insight into the future society that technology will bring about.
  • Master the "Design Futuring" approach. Learn
    a design approach that explores potential needs from signs of the future and incorporates them into new business ideas and strategies.
  • Cross-disciplinary networking and inspiration
    We will invite a diverse range of guests, including designers, entrepreneurs, and incubators, to hold interactive sessions and networking events, creating new opportunities for collaboration.

subject

  • Those who feel stuck in new business or product/service development
  • Those who want to create visions and mid-term business plans that can be applied to the workplace
  • Those who want to acquire long-term business conception skills and future-oriented planning skills
  • Those who want to capture changes in society and technology and create new businesses

Program Content

composition

  • 1st Seminar, Friday, July 18th, 18:00-21:00 | Seminar
    Theme: The Potential of "Design Futures" in Business
    Guest: Takuya Akashi, Chief Design Strategist, Hitachi
  • 2nd Seminar 08/04 (Tue) 18:00-21:00 | Seminar
    Theme: How to implement cutting-edge technology into business?
    Guest 1: Hideki Nagasaka, University of Tokyo Collaborative Platform Development (UTIP)
    Guest 2: Yasuto Sakuraba, Co-founder/CEO of Tenchijin
  • 3rd Workshop: Friday, August 22nd, 12:00-19:00 | Workshop 1: Exploration Phase
  • 4th Session: Friday, September 5th, 12:00-19:00 | Workshop 2: Imagination Phase
  • 5th Workshop: Friday, September 19th, 12:00-19:00 | Workshop 3: Strategy Phase
  • 6th session: Friday, October 3rd, 17:00-21:00 | Presentations and networking event

Capacity:
30 people (first come, first served)

Participation fee:
350,000 yen (excluding tax) per person
*If multiple people from the same company participate, there will be a 10% discount for the second person onwards.

Venue:
Mediagene Inc. Tokyo Office "BOOK LAB TOKYO"
6F Arethusa Shibuya, 23-2 Maruyamacho, Shibuya-ku, Tokyo

To apply, please click here
: https://mediagene.formstack.com/forms/design_futures_collective

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▼ About Business Insider Japan
Business Insider Japan is the Japanese version of Business Insider, a New York-based economic media outlet. Currently, Business Insider has 10 editions worldwide and has a readership of over 280 million. The Japanese edition was launched in January 2017. Since its launch, the vision has been "Better Capitalism - Creating an economy where kindness circulates," and the publication provides content that leads to better ways of working, better business, and a better society.
Website URL: https://www.businessinsider.jp/
X: https://x.com/BIJapan
YouTube: https://www.youtube.com/@BusinessInsiderJP

▼ About Mediagene
Economic media for the millennial generation , technology and product information media " Gizmodo Japan Business Insider Japan , a community and media " Mashing Up " Udofunding Service " We operate a total of 17 brands of 14 media for target communities, such as Machi-ya Commerce
https://www.mediagene.co.jp/

For inquiries regarding this matter,
Mediagene contact Mediagene Public Relations :
https://www.mediagene.co.jp/about#contact