What is brand performance?
At Mediagene , we define "brand performance" as efforts to create content that contributes to branding and ultimately contributes to improved performance
In order to maximize the effectiveness of performance measures, we simultaneously deploy brand content measures, which not only increase the number of users considering purchasing, but also increase their willingness to purchase. Through this approach, we aim to raise the overall results of performance measures and improve the efficiency of the measures
Mediagene 's three strengths
The key to brand performance is "content strength and analytical ability," which are supported by Mediagene 's three strengths:
- A trusted media brand.
By creating authentic content from the reader's perspective over many years, we have established our credibility as a media outlet, contributing not only to its spread but also to user purchasing. - target
audience, without using too much technical jargon. By increasing user understanding, we can accurately convey the value of the advertiser's products. - themes such
as "what kind of problem can be solved" and "who will it be useful to?", and we use the most appropriate expressions to appeal to each target, taking advantage of the context of each medium.
Content strategies to encourage purchasing behavior
Mediagene 's content can be used for everything from awareness to promoting purchases.
In addition, we attract users' interest by developing unique content that takes advantage of the characteristics of each medium.
Content development example (approach example during a major sale)
We create content (articles/videos) to coincide with major sales, etc. By increasing product understanding and purchasing interest before the sale begins, we can further encourage purchases during the sale
For more information about Brand Formance, please visit:
https://www.mediagene.co.jp/brand-formance
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▼ About Mediagene operates a total of 17 brands, including 14 media outlets aimed at target communities, such as
economic media for millennials " Business Insider Japan Gizmodo Japan Mashing Up Machi-ya " as well as three Commerce services.
https://www.mediagene.co.jp/
For inquiries regarding this matter,
Mediagene contact Mediagene Public Relations :
https://www.mediagene.co.jp/about#contact
Caution Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on information, beliefs, and assumptions currently available to TNL Mediagene . Forward-looking statements may include words such as "may," "estimates," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "projects," "projected," "potential," "continues," "ongoing," "target," "seeks," or similar expressions that predict or suggest future events or prospects, although not all forward-looking statements contain these terms. Expectations, projections, and other statements regarding future events or circumstances, including strategies and plans, also constitute forward-looking statements. These statements involve risks, uncertainties, and other factors that may cause actual results, levels of activity, performance, or achievements to differ materially from those expressed or implied by the forward-looking statements. The forward-looking statements contained in this press release speak only as of the date of this press release. New uncertainties and risks arise from time to time, and it is not possible for TNL Mediagene these events or the impact they may have on TNL Mediagene . Further risks and uncertainties are also described in TNL Mediagene 's reports filed with the U.S. Securities and Exchange Commission (SEC). These reports may contain other important risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. TNL Mediagene does not guarantee the accuracy of the forward-looking statements contained in this press release. Mediagene is not currently aware of or that it deems immaterial, which could cause actual results to differ materially from those in the forward-looking statements. Because these forward-looking statements are subject to significant uncertainties, they should not be construed as a representation or warranty by TNL Mediagene , its directors, officers, employees or any other person. Except as required by applicable law, TNL Mediagene undertakes no obligation and does not intend to update or revise any forward-looking statements contained in this press release after the date of this press release. Therefore, readers should not rely on these forward-looking statements as representing Mediagene
